In the world of eCommerce, harnessing the power of artificial intelligence (AI) can revolutionise your online strategy and supercharge your eCommerce performance.
At Ipsos Jarmany, we can develop and implement a range of AI solutions that can automate processes and decisions, unlock valuable insights, and identify optimisation opportunities to help you drive your eCommerce performance. This includes:
We can support you with:
Creating a set of Key Performance Indicators (KPIs) is an essential step that should be among your top priorities when strategising for your business.
It is a core starting point that helps to ensure that your respective reports are all laddering up to your main goals – whether it’s for a specific team, department or companywide.
We can support you with:
Enhancing the performance of your website or app, and optimising your marketing campaigns is critical to the ongoing success of your business.
To achieve this, it is imperative to track the journey of your customers through tagging. As specialists in Google Tag Manager, Ipsos Jarmany can manage this complete process for you.
We can support you with:
Journey mapping is essential for understanding how your customers interact with your brand. With Customer Journey Analysis, you can visualise the customer journey in order to identify opportunities for optimisation.
By exposing the cause-and-effect relationship between touchpoints and marketing channels, you can gain a deeper understanding of how they work cohesively to influence customer behaviour.
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In order to sustain long-term exponential growth, businesses must focus on continuous incremental improvements that they can implement on their website. This is where Conversion Rate Optimisation (CRO) comes in.
These small changes can accumulate and lead to substantial improvements across the business, and can help to uncover issues impacting conversions.
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To optimise the customer experience on your website, it’s crucial to understand their preferences. Conducting live testing using one or more variables over a pre-determined period will give you the answers and ultimately deliver highly measurable ROI.
At Ipsos Jarmany, we can design, build and manage the end-to-end process for commercial A/B testing.
We can support you with:
Building interactive visualisations across a range of tools, including Power BI, Looker, Tableau and Qlik, is very much an integral part of what we do, and is pivotal if you want to gain a clear understanding of your performance.
Connecting multiple data sources, with both current and historical data, shows you how you are performing against your KPIs at a granular level.
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Propensity modelling involves tracking historical user activity and using statistical techniques to then predict future behaviour. It’s essential if you want to improve your eCommerce performance, and enables you to make more informed decisions.
At Ipsos Jarmany, we can create propensity models, using machine learning algorithms, that will track different variables and predict the likelihood of a particular event occurring.
We can support you with:
Understanding your product’s performance on retail partner websites, together with their positions on search engines, is now easier than ever before with the use of web crawlers.
At Ipsos Jarmany, we can deploy advanced web crawlers that provide a variety of insights, enabling you to make informed decisions that support your business goals.
Key Points
Track your eCommerce performance, including website traffic, sales activity, purchase behaviour and content performance, so you can more easily identify opportunities for growth.
Two thirds of users have stated that a bad website UX creates a negative opinion of a brand in their mind. So, what are some of the key strategies you can implement to avoid this?
As the world returns to normality, consumer’s shopping preferences have changed permanently. Discover how you can stay ahead of the game…
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