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Optimise Your Marketing Performance

At Ipsos Jarmany we believe that only those companies that use data to drive their marketing campaigns will be the ones to win the market share war. See below to find out how to be victorious….

Our Marketing Solutions

Artificial Intelligence in Marketing

At Ipsos Jarmany, we can build and deploy a variety of AI solutions (such as marketing mix models, logistical regression, clustering and sentiment analysis) that can help you to automate processes and decisions, discover meaningful insights and identify optimisations, such as:

Automatically choosing which channels you should be investing in to drive the most ROI
Predicting how successful a promotion will be based on different variables
Automatically segmenting your customers to maximise their lifetime value
Protecting your brand sentiment by making sure you respond to the reviews that really matter
Identifying personalisation opportunities, and automating the delivery of these personalised messages

We can support you with:

Identifying which AI models are best suited to your business needs based on the specific outcomes you require
Building, launching and ongoing management of AI models
Ensuring your data is in the right place so the model output is optimal

Investment Performance

Marketing investment refers to the different channels you’re choosing to invest your marketing budgets in.

Whether that’s online or offline channels, marketeers need to be able to accurately track, measure and evaluate their marketing campaigns, so they can understand which marketing investments are:

Driving the best performance
Obtaining the best ROI
Resulting in a higher risk

There are a range of data analytics techniques that can help you evaluate your performance in real-time, so you’re always equipped to make the right decisions to get the best use out of your investments.

We can support you with:

Consolidating data from multiple marketing channels to get a holistic view of your performance
Determining which channel is driving the best performance and ROI
Building visualisations to help derive insights from your investments

Attribution Modelling

Attribution modelling is the process of determining how much credit for sales or conversions should go to different marketing channels. It’s used by marketeers to assess the effectiveness of their advertising and marketing campaigns in influencing purchase behaviour.

There are numerous types of attribution models, including:

First-touch attribution
Last-touch attribution
Multi-touch attribution

Ipsos Jarmany’s attribution modelling services can help you understand where your credits lie, so you can invest more in the most effective channels.

We can support you with:

Establishing which marketing channels and touchpoints are most influencing purchase behaviour
Consolidating your data sets so you can get a holistic view of your pre-sales touchpoints
Advising where, and how, to allocate your marketing budgets to best impact sales

Promotion Management

Global companies with multiple products and services are implementing global and local promotions, offers and claims on a continuous basis.

Data and analytics can be used to better understand, and optimise, your companies promotional activities including:

Sales promotions
Advertising campaigns
Loyalty programmes

We have designed an end-to-end process to help you manage your promotions, measure the effectiveness, and drive engagement and sales.

We can support you with:

Understanding the true performance of your promotions
Predicting what impact different types of promotions will have on your sales
Managing the end-to-end process of implementing, and optimising, your promotions

Field Force Optimisation

When managing your companies field force, it’s vital for you to understand which stores, what times, how often and what products/services to offer to drive the best performance from your retail partners.

Field Force Optimisation can help you to minimise costs, whilst maximising:

Productivity
Efficiency
Effectiveness

Data and analytics can help you make these decisions. By building reporting suites with accurate data, you can access the information you need to make decisions that drives the best performance.

We can support you with:

Consolidating data from your entire field force so you get one holistic view of performance
Analysing which aspects of your field force are driving the most impact
Identifying where you can implement optimisations to drive greater performance and efficiencies

Econometric Modelling

Econometric modelling uses statistical analysis to discover how changes in activities are likely to affect sales and turnover, so you can predict future impact and make better-informed decisions.

Econometric modelling can help you to answer vital questions relating to resource allocation, and can also:

Save money
Drive better, faster results
Make your business more profitable

For example, in marketing mix modelling (a subset of econometric modelling), Ipsos Jarmany can assess marketing elements over time to arrive at an optimal allocation for each marketing channel. This can determine the right level of investment for each part of the marketing mix.

We can support you with:

Measuring the impact of sales based on changes to price, supply and other changes
Establishing which marketing channel drives the best performance
Mapping out future demand based on past behaviours and activity