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Interested in reading more about the latest advances in data technology and wondering how this could have a positive impact for you? Browse our blogs to find out how you can start using data to help your business.

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Featured blog:

Building A Data-Driven Culture In 10 Simple Steps

The term “data-driven” is everywhere. Many people seem to be making a lot of fuss about it nowadays. But rightly so, in our opinion—because if the successful businesses of tomorrow share one thing, they’ll all be data-driven.
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Mastering the Surge: Strategies for Data-Driven Success During Peak Seasons

It’s bonanza time for eCommerce. The third Thursday in November, aka Thanksgiving, marks the start of the peak season for online retailers. From Black Friday and Cyber Monday to Super Saturday, Boxing Day and into January, eCommerce checkouts worldwide will be buzzing.
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Everything you Need to Know about Forecasting

A forecast is a prediction based on past and present data. Sometimes, they go spectacularly wrong, like the expected sales of New Coke in the 1980s, which Coca-Cola quickly pulled, returning to the classic formula within 79 days of the launch. Another example is Kodak’s failure to identify the massive growth of digital camera technology.
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Data-Driven Transformation: Scaling Insights for Business Impact

Investment in data analytics and customer insights increased by 54% in 2024*. Three out of five organisations are using data analytics to drive business innovation**. The numbers are impressive. However, they fail to capture how many companies have yet to scale their data strategies across their operations.
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Boosting Customer Satisfaction: How Data And Analytics Drive Personalised Customer Experiences

In this blog, we’ll explain why personalising customer experiences can boost customer satisfaction, and why we believe leveraging data, and applying analytical techniques, is the mechanism for achieving this.
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6 Minute Read
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Building A Data-Driven Culture In 10 Simple Steps

The term “data-driven” is everywhere. Many people seem to be making a lot of fuss about it nowadays. But rightly so, in our opinion—because if the successful businesses of tomorrow share one thing, they’ll all be data-driven.
Time icon
6 Minute Read
Read The Blog >
Data analytics trends

A Beginner’s Guide To Web Scraping

Web scraping wins hands down for the ugliest name in data analytics. Oddly enough, it’s also known as web harvesting, which, to our mind, sounds much less aggressive and is a better indicator of what it actually does. But no mind, web scraping seems to be the preferred term, and it’s a vital tool for digital professionals worldwide.
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A Day In The Life Of A Junior Analyst

Meet Louise, a Mathematics student at the University of Bath, who is currently midway through her internship at Ipsos Jarmany. Louise supports one of our flagship accounts as a Junior Analyst (JA), working across EMEA. In our latest blog, she delves in to what it’s like to be a JA at Ipsos Jarmany, what a typical day looks like, and her highlights so far.
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Propensity Modelling – Why You Need It In Your Digital Lives

Starting a blog with the term propensity modelling in the first sentence — or even in the title, for that matter —may not be great for engagement. It sounds rather statistical, right? Perhaps this article is for the data science folks? Wrong.
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Top Tips For Landing An Internship in Data and Analytics

Find out how Steph, one of our Junior Analysts on a 12-month placement, secured an internship in data and analytics, and his tip tips for getting started with your search, the key skills you need to brush up on, and how to ace the interview process.
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Your Essential Guide to Microsoft Azure for Data Platforms

When you read that 94% of businesses worldwide use cloud computing, you wonder what the other 6% are doing. Something must be stopping them. After all, the benefits of the cloud are indisputable.
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Beyond Cookies: How To Navigate The Upcoming Apocalypse

Are third-party cookies really disappearing? It’s a fair question since their demise has been gradual, to say the least. Back in 2015, Apple allowed Safari users to install content blockers in iOS, and Mozilla offered Tracking Protection in its Firefox web browser. Then, in 2020, Google Chrome announced plans to cut off support for third-party cookies.
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A Guide To Next-Level Product Performance Analysis For 2024

Data analytics for product managers is a higher priority than ever. As we showed in a previous post, product performance analysis allows you to glean deeper insights into the performance of your products and the driving factors contributing to this, enabling you to make more-informed strategic decisions to drive sales and business growth, even in times of increased competition.
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9 Minute Read
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