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Interested in reading more about the latest advances in data technology and wondering how this could have a positive impact for you? Browse our blogs to find out how you can start using data to help your business.

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Featured blog:

Building A Data-Driven Culture In 10 Simple Steps

The term “data-driven” is everywhere. Many people seem to be making a lot of fuss about it nowadays. But rightly so, in our opinion—because if the successful businesses of tomorrow share one thing, they’ll all be data-driven.
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4 Ways You Can Use Data to Enhance Your ABM Strategy

Calling all marketeers. We recently attended the Global Account Based Marketing Conference in London, and it got us thinking about all the ways data can help to enhance your ABM strategy. Find out more below…
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How to Measure the Success of Your Marketing Strategy

In order to improve, you need to be able to measure the success of your marketing efforts across a number of different channels. This article will look to broaden your understanding of your marketing performance.
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11 Benefits of Using Power BI for Data Analytics

Released in 2015, Microsoft’s Power BI is a popular choice for organisations looking to improve the analysis of their data. Why? We’ve listed 11 reasons!
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7 Best Practices for Managing Your Data

Organisations are being swarmed with data. In order for your business to be successful, you need to be able to manage your data properly.
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How to Use Predictive Analytics in Marketing

The term ‘predictive analytics’ sounds complicated, but it is actually quite straightforward. Read on to learn more about how it can help your marketing teams generate more conversions.
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A Guide to Product Performance Analysis

Almost every firm has looked to invest in data initiatives. But you need to do more than that if you want to make the most of your data and the insights it can provide…
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What is Predictive Analytics? An Introductory Guide

Predictive analytics has many proven benefits. From helping to optimise pricing to predicting the amount of demand for a particular product, this important tool has a track record of helping businesses gain a competitive edge.
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A Guide to Data Consolidation: Tips, Techniques and Benefits

The ability to capture more data represents a large opportunity for businesses to drive growth due to the insights it can provide. Read on to discover some of the ways it can assist you today.
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Six Benefits of Data-Driven Decision-Making

Success or failure for a business often comes down to the decisions made. So, how can you make sure that you’re making the right ones?
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5 Tips for Improving Your Website UX

Two-thirds of users have stated that a bad website UX creates a negative opinion of a brand in their mind. So, what are some of the key strategies you can implement to avoid this?
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Crumbs! What do I do when Cookies are phased out?

By now I’m sure you would have heard that we’re heading towards an imminent cookie-less future. But, what does that actually mean for the digital world and how is it going to impact users and advertisers? What’s driving this change and how do you future proof your tracking and targeting capabilities? Find out in this blog…
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Google Analytics is changing; here’s what you need to know

Google recently announced the sunsetting of Universal Analytics, also known as GA3, with a deadline for users to move to GA4. Businesses need to be prepared for this change so they can ensure a smooth transition. So, what do you need to know…
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