Data Consulting

Category: Data Consulting

Everything you Need to Know about Forecasting

A forecast is a prediction based on past and present data. Sometimes, they go spectacularly wrong, like the expected sales of New Coke in the 1980s, which Coca-Cola quickly pulled, returning to the classic formula within 79 days of the launch. Another example is Kodak’s failure to identify the massive growth of digital camera technology.

Data-Driven Transformation: Scaling Insights for Business Impact

Investment in data analytics and customer insights increased by 54% in 2024. Three out of five organisations are using data analytics to drive business innovation. The numbers are impressive. However, they fail to capture how many companies have yet to scale their data strategies across their operations.

Building A Data-Driven Culture In 10 Simple Steps

The term “data-driven” is everywhere. Many people seem to be making a lot of fuss about it nowadays. But rightly so, in our opinion—because if the successful businesses of tomorrow share one thing, they’ll all be data-driven.

Data analytics trends

A Beginner’s Guide To Web Scraping

Web scraping wins hands down for the ugliest name in data analytics. Oddly enough, it’s also known as web harvesting, which, to our mind, sounds much less aggressive and is a better indicator of what it actually does. But no mind, web scraping seems to be the preferred term, and it’s a vital tool for digital professionals worldwide.

A Day In The Life Of A Junior Analyst

Meet Louise, a Mathematics student at the University of Bath, who is currently midway through her internship at Ipsos Jarmany. Louise supports one of our flagship accounts as a Junior Analyst (JA), working across EMEA. In our latest blog, she delves in to what it’s like to be a JA at Ipsos Jarmany, what a typical day looks like, and her highlights so far.

A Guide To Next-Level Product Performance Analysis For 2024

2023 has been a big year for the world. From economic uncertainty and the rising cost of living to major advancements in artificial intelligence, you could say it’s been a memorable year. But, whilst all this has been going on in the world, we’ve been focused on making 2023 one of our best yet so we can continue to provide world-class service to our clients and deliver data, analytics and AI solutions to help them drive growth and deliver efficiencies.

Ipsos Jarmany’s Year In Review

2023 has been a big year for the world. From economic uncertainty and the rising cost of living to major advancements in artificial intelligence, you could say it’s been a memorable year. But, whilst all this has been going on in the world, we’ve been focused on making 2023 one of our best yet so we can continue to provide world-class service to our clients and deliver data, analytics and AI solutions to help them drive growth and deliver efficiencies.

Our Top 10 Predictions For Data and Analytics in 2024

It’s time for a round-up of the changes coming our way in data and analytics over the next 12 months. Before we do though, let’s look back for a moment to 2023, which has been a memorable year for us all.

12 Essential Steps To Be AI-Ready

Want to totally transform business growth and gain massive new efficiencies? Easy. Just add a bit of AI to the mix; it’ll be a walk in the park. That certainly seems to be the message right now. But is AI adoption really that simple?

Demystifying Data Governance

If you’re striving to become a truly data-driven organisation, then having a comprehensive data governance strategy in place is non-negotiable. Read our step-by-step guide on building out your data governance plan.