We provide a range of data services to help our clients uncover the true story their data is telling them and facilitate data-driven decision making.
Our expertise spans 5 key technical areas, from data visualisation to data science. Explore our solutions based on your technical requirements or by your business function.
We provide a range of data services to help our clients uncover the true story their data is telling them and facilitate data-driven decision making.
Our expertise spans 5 key technical areas, from data visualisation to data science. Explore our solutions based on your technical requirements or by your business function.
Data Strategy
From data storage and management
to processes and analysis, we’ll help
you get the most out of your data.
We’ll audit your commercial
requirements, review your KPI
frameworks and design a custom
solution that helps you achieve your
goals.
Data Platforms
With a variety of cloud data platforms
(Azure, GCP & AWS) in the market, it
can be tough to choose the right
platform for you and your business. As
experts in data, we can guide you on
the right solution based on your
business needs.
Data Visualisation
We are technology agnostic and
experts in a wide range of tools that
can help you better visualise your
data, from Power BI and Looker to Qlik
Sense and Tableau.
Data Science & AI
Our team of data scientists are
experts in helping businesses gain
actionable insights from their data. We
can build you custom AI solutions
using the latest machine learning
techniques.
Data People
Looking for an agency that can act as
an extension of your in-house team, or
provide a fully managed service? We
can step in and help fill your skills
gap.
Ecommerce
Understanding the performance of
your eCommerce site is essential for
growth.
We can provide those insights, and
optimise performance, through a
variety of techniques, such as CRO,
A/B testing, tagging and tracking, and
visualisation.
Marketing
We’ll help you to understand the true
performance of your marketing
campaigns and which channels are
driving the best ROI, so you know
where to best allocate your
investments.
Operations
We are experts in helping
organisations use their data to help
optimise their business operations
including logistics, channel
management and financial reporting.
Finance
We are experts in helping organisations use their data to help optimise their finance processes including automated financial reporting, and revenue forecasting.
We’re on a mission to build a world-class organisation that helps businesses transform the way they manage and utilise data. Find out more about us, our people and how we’re planning on achieving our mission.
We’re on a mission to build a world-class organisation that helps businesses transform the way they manage and utilise data. Find out more about us, our people and how we’re planning on achieving our mission.
Looking to launch a career in data and analytics at a company that values learning, development and social connections? Check out our current vacancies today.
We provide a range of data services to help our clients uncover the true story their data is telling them and facilitate data-driven decision making.
Our expertise spans 5 key technical areas, from data visualisation to data science. Explore our solutions based on your technical requirements or by your business function.
We provide a range of data services to help our clients uncover the true story their data is telling them and facilitate data-driven decision making.
Our expertise spans 5 key technical areas, from data visualisation to data science. Explore our solutions based on your technical requirements or by your business function.
Data Strategy
From data storage and management
to processes and analysis, we’ll help
you get the most out of your data.
We’ll audit your commercial
requirements, review your KPI
frameworks and design a custom
solution that helps you achieve your
goals.
Data Platforms
With a variety of cloud data platforms
(Azure, GCP & AWS) in the market, it
can be tough to choose the right
platform for you and your business. As
experts in data, we can guide you on
the right solution based on your
business needs.
Data Visualisation
We are technology agnostic and
experts in a wide range of tools that
can help you better visualise your
data, from Power BI and Looker to Qlik
Sense and Tableau.
Data Science & AI
Our team of data scientists are
experts in helping businesses gain
actionable insights from their data. We
can build you custom AI solutions
using the latest machine learning
techniques.
Data People
Looking for an agency that can act as
an extension of your in-house team, or
provide a fully managed service? We
can step in and help fill your skills
gap.
Ecommerce
Understanding the performance of
your eCommerce site is essential for
growth.
We can provide those insights, and
optimise performance, through a
variety of techniques, such as CRO,
A/B testing, tagging and tracking, and
visualisation.
Marketing
We’ll help you to understand the true
performance of your marketing
campaigns and which channels are
driving the best ROI, so you know
where to best allocate your
investments.
Operations
We are experts in helping
organisations use their data to help
optimise their business operations
including logistics, channel
management and financial reporting.
Finance
We are experts in helping organisations use their data to help optimise their finance processes including automated financial reporting, and revenue forecasting.
We’re on a mission to build a world-class organisation that helps businesses transform the way they manage and utilise data. Find out more about us, our people and how we’re planning on achieving our mission.
We’re on a mission to build a world-class organisation that helps businesses transform the way they manage and utilise data. Find out more about us, our people and how we’re planning on achieving our mission.
Looking to launch a career in data and analytics at a company that values learning, development and social connections? Check out our current vacancies today.
Commercial Analyst Hannah Barlow explains how data analytics is revolutionising the agricultural industry by utilising sustainable precision farming.
Zero-carbon cress
You might be surprised to hear that the world’s first underground farm is located 33 metres below Clapham High Street. Founded in 2015, a former World War Two bunker is now home to Growing Underground, farming a variety of microgreens and herbs with the aim of producing zero-carbon food.
To help achieve this, the farm has a digital twin based at the University of Cambridge. The farm utilises 25 sensors to measure every element of the farming process, including humidity, nutrients, and water levels. This is used to create a virtual representation of the farm, which monitors the crop growth and provides feedback. The environment can then be tweaked to create the optimal growing conditions.
This impressive operation uses 100% renewable energy, requires less space than traditional farming and has no need for pesticides. It’s also had impressive results:
growing time for some crops reduced by 50%
yields increased by 24%
grows 12 times more per unit area than a traditional greenhouse
The produce is then taken to New Covent Garden Market for distribution across the capital (including London Marks & Spencer food halls), helping to reduce food miles.
Precision Farming
What is precision farming and how does it work?
While Growing Underground is the first underground farm, the use of data in agriculture is rapidly developing into the Third Green Revolution. Known as precision agriculture or smart farming, data and technology has the potential to help solve the problem of feeding the growing population by enabling farmers to grow more efficiently.
Environmental sensors installed in the fields record climatic information and soil requirements across large areas of land. Combined with satellite images captured by agricultural drones, interactive maps capture the health state of the field. This means anomalies and issues such as nutritional deficiencies, irrigation issues and localised parasitic attacks can be identified and solved with targeted actions.
Precision farming can also extend to livestock farming, allowing farmers to monitor the needs of individual animals and adjust their diet, which in turn helps to prevent disease. They are also able to identify and isolate sick animals.
What are the benefits of precision farming?
Given the exponential increase in population, the number of people estimated to require food in 2050 is 9 billion. Precision agriculture has the potential to help achieve this by minimising the exploitation of water and fertiliser resources without compromising the physical and chemical quality of the soil. This contributes towards the movement to a sustainable food production model, as well as being financially beneficial for farmers whose yields and productivity are boosted.
Currently, only a small percentage of farmers invest in any form of precision agriculture as educational and economic challenges remain a barrier to expansion. Not only does it require a significant initial investment, making it largely unattainable; it also requires farmers to understand and analyse their data and findings, meaning there is a long way to go before precision agriculture is scaled up across the world.
Data Science for Social Good
Growing Underground conduct this research with the University of Cambridge and the Alan Turing Institute, who focus on Data Science for Social Good. Their aim is to help not-for-profit organisations and governments make the best use of their data in science. This enables them to improve their services and interventions to eventually improve lives.
Recognising the power of data science in development and solving global challenges across education, health, energy, public safety, transportation and economic development, the Alan Turing Institute work on solving real world problems. For example, working with Ofsted to improve the quality of care and education, and with the World Bank to identify and analyse corruption risks in public administration. Additionally, work aimed to “supercharge” the Sustainable Development Goals through simulating the impacts of government spending has the potential to change and save lives as countries adopting the methodology move closer to achieving these goals.
The research carried out by the Alan Turing Institute acts as an important reminder of the potential and power of data in solving global issues. Given the increase in advanced data collection and analysis methods, there is increased capacity for NGOs and governments to collaborate to find solutions to the environmental and societal challenges of today and tomorrow.
About Ipsos Jarmany
Ipsos Jarmany is a team of expert data scientists based in London, UK. Contact us to discuss how we can help you get more from your data.
Mastering the Surge: Strategies for Data-Driven Success During Peak Seasons
It’s bonanza time for eCommerce. The third Thursday in November, aka Thanksgiving, marks the start of the peak season for online retailers. From Black Friday and Cyber Monday to Super Saturday, Boxing Day and into January, eCommerce checkouts worldwide will be buzzing.
A forecast is a prediction based on past and present data. Sometimes, they go spectacularly wrong, like the expected sales of New Coke in the 1980s, which Coca-Cola quickly pulled, returning to the classic formula within 79 days of the launch. Another example is Kodak’s failure to identify the massive growth of digital camera technology.
Data-Driven Transformation: Scaling Insights for Business Impact
Investment in data analytics and customer insights increased by 54% in 2024*. Three out of five organisations are using data analytics to drive business innovation**. The numbers are impressive. However, they fail to capture how many companies have yet to scale their data strategies across their operations.